In the Heart of Europe, Milan’s EICMA Fair Becomes the Epicenter of the Motorcycle World, with Poiexiss Standing Out for Representing Brands Demonstrating Innovation and Leadership in the Industry.
HJC Helmets: A Revolution in Helmets with the New RPHA12
HJC Helmets, always at the forefront of quality and design, introduced its major new product: the RPHA12, a model that precedes the famous and well-known RPHA11. In addition, the brand released carbon fiber versions of the RPHA12, RPHA91, and RPHA71 models, setting a new standard in helmet technology and design. The graphics introduced on the RPHA12 were particularly noteworthy, including collaborations with “The Squid Game”, a version inspired by “Light Fury” from “How to Train Your Dragon”, the special graphic of Blizzard’s “Diablo IV”, and the new “Venom” design. The V10 model featured the iconic PACMAN graphic, while the V31 boasted designs of Mickey Mouse. HJC also dazzled with the new RedBull San Marino replica, standing out as the only brand authorized to use the Redbull logo, an honor that underscores its leadership and prestige in the sector.
OJ Atmosphere Metropolitane: Urbanity and Functionality
OJ Atmosphere Metropolitane, specializing in urban accessories and clothing for motorcyclists, showcased its product line that merges metropolitan style with the necessary functionality for urban motorcycling. The brand is known for its ability to capture the essence of urban life in its designs.
Rebelhorn: Adventure and Technology
Rebelhorn impressed visitors with its new Adventure line, featuring the “Range” adventure-style jacket at the forefront. This garment, combining style and high technology, features 13 ventilation channels to ensure maximum comfort and optimal airflow. Its attention to detail and use of advanced materials reflect Rebelhorn’s commitment to enhancing performance and comfort for motorcyclists.
Richa: Quality and Comfort
Richa, a brand synonymous with quality in clothing and accessories for motorcyclists, also had a notable presence at the fair. Known for its commitment to comfort and durability, Richa continued its tradition of offering high-quality products that meet the needs of both professional and amateur motorcyclists.
Poiexiss: A Firm Support for Innovation
At Poiexiss, we proudly support the presence of these brands at EICMA. Our participation in the stands and our commitment to innovation and quality reflect our dedication to advancing the world of motorcycling.
